Curving the unexpected

LOGO DESIGN | WEB DESIGN

Coach Glass is a supplier of RV and specialty vehicle windshield and side glass. They are known for their expertise in curved glass and work directly with manufacturers to engineer custom designs. My mission was to modernize their brand and help them communicate their vast selection of products and services. They also needed an easy and effective way to communicate with their growing client base and gather specific information.

Because their primary audience is the manufacturer and not the end customer, I designed their visual identity to capture their expertise and craft with a new logo and website.

LOGO DESIGN

I designed the logo push the idea of glass as a form of strength and beauty and then I curved it. The repetition of the transparent shape symbolized their companies promise of precision and care with every order.

WEBSITE DESIGN

The website focused on guiding customers to their specific product quickly and easily. While also highlighting the customer benefits that set them apart. Portals to contact or ‘Request a Quote’ were at the forefront of each product page, helping to push quality conversions.